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CASE STUDIES

Brand systems, packaging experiences and digital products built with ambitious D2C teams.

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PASAND

BRANDING

Pasand Branding

Pasand is a heritage Indian pickle and chutney brand rooted in decades of culinary expertise and adeep respect for tradition. Originating from Gujarat, Pasand has been crafting authentic Indianflavors since 1983, combining time-honored recipes with modern, scientific food-processingstandards.

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Logo Desing

The Jar of Legacy
The Pasand logo is inspired by “The Jar of Legacy”,
symbolizing tradition, purity, and preservation. The jar
represents India’s timeless pickle-making heritage, the
integrated “P” anchors the brand identity, and the
spoon inside reflects craft, process, and precision.
Together, these elements express Pasand’s philosophy
— traditional recipes perfected through modern
science, where science meets soul.

Packaging Design

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NATURESQUE
GUT 365

GUT365 BY NATURESQUE
Packaging Design

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